Teaching Happy Entrepreneurs a Certain Way™ to Make More

What is the missing link to your success?

The details of success are defined variably by different people, but fundamentally, success looks like happy wealth and health.

That's the basic triangle of success.

Got money but no health? That's not success.

Got health but no money? That's better, but still not success.

Got money and health but no happiness? That's a mockery of success.

What's more, the path to success involves even more variables.

There's your business and/or investments, your diet, your exercise plan, your mental health, inner game, mentors, timing, awareness, open attitude, teachability, etc, etc, etc.

If you're on the road to success but just can't seem to get there yet, you probably feel that something's missing.

And there are a thousand thousand marketers out there trying to convince you that they've got the missing piece that you need.

A marketing funnel. A secret traffic source. A personal development programme. A subliminal hypnosis track. A mentorship club.

The thing is, any of these could be the missing piece (or missing pieces) that you need.

Only YOU can really know.

So, success starts with you.

If you are constantly open and searching and learning - and you do not give up - then you will eventually get there.

So, success starts with you. Success depends on you.

YOU are the missing link to your success.

But you already have you.

This means, once you know who you really are, you've found your missing link.

So, stay in learning mode, never stop.

And follow me.

Can you do this 20 minutes a day to make a liveable income in 100 days?

I showed this business strategy to a business friend of mine, and his feedback helped me clarify this thought:

"Can you give 20 minutes a day to make a liveable income for yourself in 100 days?"

He pointed out that this would be a good consideration for:

  • salaried workers looking to build a side income,
  • independent business owners looking to expand, and
  • gig economy giggers such as Grab drivers looking to make more.

Interestingly, what is easy to do is also easy NOT to do.

Which is why too many people miss out on success.

How do YOU feel about that?

Will YOU do something that takes 20 minutes every day to make a liveable income for yourself in 100 days?

Destination 2022: More & Increase!

Q4 of 2021 is right around the corner.

Think back to what you have created out of this year so far.

Are you on track to hit your goal?

Do you have a goal?

Do you even have a track?

Haha. Before you feel too bad, know that you're like most people if the three questions above have you stumped.

But then, you and I don't want to just be like "most people," do we?

Here's the thing: Whatever you had planned for 2021 - or not - here we find ourselves nearing the start of the last part of the year!

Now, whether you have a plan for 2022 or not, you're going to find yourself "suddenly" nearing the final quarter of 2022 - just as quickly as you found yourself right here right now!

Didn't the last year just go by in a blur? That's not necessarily bad news.

Think about it.

If you had a reliable roadmap and followed it, you could find yourself easily at the destination of your choice, at the end of 2022.

Just as easily and automatically as you now find yourself in September 2021.

Easy and automatic.

We're all following a plan, whether it's a conscious or unconscious plan.

Do you have a conscious plan for 2022? Share below if you like, for all our benefit.

Or are you looking for a plan for 2022? I've got one, and it's duplicable. Let me know if you want one!

💰 Is money bad?

Is money good?

Is money bad?

If you're a druggie, money means more drugs.

If you're an alcoholic, money means more alcohol.

If you're a philanthropist, money means more social development.

If you're an animal rescuer, money means more rescue pets.

Money isn't bad. Money isn't good.

Money means MORE.

More of whatever you already ARE.

If money scares you, if you hate money, it means you're not sure about who you are. Because money simply means more of what you already are.

So, get clear about who you are before you worry about money.

Money needs a clear path, and that path is defined by whom you believe yourself to be.

When you get clear about who you are, then money has a clear path to flow as it should.

Home-based businesses don't work, unless...

It's so easy to earn more than a living on the internet nowadays. 

All you need is people, a product they want, and a smooth process for telling it to them. 

And yet many people with these tools and tactics still don't make it. 

What's missing? 

It's got to do with their internal organs. 

Specifically, their brain and their heart

To find out the missing link of a successful home-based online business - and to fill in the gap - click here and listen to this speech by someone who's been there, done that.

To your success and increase! 

Are you addicted to pain? 💢 Good. Put your pain to work.

A master copywriter recently reminded me that people are motivated by the pursuit of pleasure or the avoidance of pain.

I know that.

And that more people are motivated by avoidance of pain than by pursuit of pleasure.

I know that.

I don't like that.

Because I'm an idealist by nature and I like to think that people are inspirational creatures.

Yes, yes, they are.

But mostly, they are motivated by pain.

Even me.

Ideal outcomes inspire me, make me dream, lift me up.

But really, I don't usually get off my ass and DO something unless I HAVE to.

We like to say "no pain, no gain" and then we try to increase our threshold of pain. Because we're macho balls of ego.

But if we actually LOWER our threshold of pain, then we're motivated to action quicker.

For example, will you choose to act - only if you're broke?

Or if you've lost your job?

Or if you've had a pay cut?

Or if your income has stagnated for two years? One year? One *quarter*?

What is your threshold of pain?

At which point will you say "ENOUGH" and change your situation?

Leave a 👍 or ❤️ or 😠 or comment or SOMETHING if you've had ENOUGH and you're going to do something about it NOW.


Those strange Vitalis habits from childhood


That's the name of a hair oil that used to exist when I was a kid.

Do ANY grooming hair oils even exist anymore?

Vitalis would help make your hair smooth and manageable so that you could get the perfect parting that you desired - left, right or centre!

I would spend many long moments applying Vitalis, combing my hair, checking that the part was perfect, combing down any stray hairs, applying more Vitalis, combing, checking, oiling...

In the end, I would have a part that was perfect. More perfect than Lim Guan Eng's.

My mother would say that a fly that landed on my head would slip and break its ankle.

Four decades later, I realise that behaviour was plenty immature and probably slightly ill.

I no longer oil and part my hair meticulously. I've outgrown that.

But the tendency to perfection is still with me.

Nothing wrong with doing a job well.

But when it becomes an obsession for perfection - or a paralysis of starting anything new because it might not be PERFECT - then that's not healthy.

Growing up doesn't stop at any point.

Not at puberty, not at high school graduation, not at commencement, not when you get your PhD, not at any point.

Except at death, of course.

Do you have any strange behaviours held over from childhood?

We all have them.

Recognising - and laughing at - them is the first step at freeing yourself from them.

You know you want a better life.

But these strange shadow habits hold you back at crucial moments in your personal development.

Pick up these memories like old Polaroids, have a chuckle, and lay them down to rest.

TODAY is real, and it is here.


Do you have any strange Vitalis habits of your own?

Your pain is trying to get your attention

Managing your emotions is not about feeling good or avoiding feeling bad.

It's about just feeling, COMPLETELY.

Most of the time, we're walking around in a daze, numb and unconscious to what we're feeling. Most of the time, we're caught in between a vague notion of unease and a middling sense of contentment.

As for children, they're either: running around in ecstatic play or crying over some tragic setback. And these events can be seconds apart.

As we get older, we become more tempered, less prone to mood swings (one would hope). But the drawback of that is that we tend to become numb to our feelings. We even actively suppress our emotions, consciously or unconsciously.

The trouble of being stuck in a middling blur of emotions is that we're like a 5-foot man in a 6-foot pool. As long as you keep struggling to stay afloat, you'll be gradually drowning.

What you need to do (in this analogy, you can't swim - humour me) is to relax, sink to the bottom till your feet touch the floor of the pool, push up, take a breath and sink down again.

Keep repeating until you reach the edge of the pool. That's how you get to live.

Feel the feelings

Let your feelings take their course. Feeling down? Let the feeling run its course. When you reach the bottom, you'll easily kick up.

If you're struggling in a pool that's just a little over your head, it can feel as if the pool is infinitely deep because you never touch bottom. But just relax a little and sink a little and you'll realise it wasn't so deep after all.

Kick up. Take a breath. You can do this.

Allow your emotions to run their course.

Pain is a messenger

Physical pain is a messenger.

A man went to the doctor and said, "Doc, it hurts when I do this."

The doc said, "Stop doing it."

That's a joke that illustrates what pain is trying to tell us:

Stop doing that. Do something different.

That's why allowing your emotions to run their course is healthy. Your pain will lead you through to the other side, out of the pain-inducing patterns.

You'll just need to watch out, though. If you're dwelling in pain without getting out, then something's not right. The process isn't completing.

Pain is meant to bring you through to the other side.

But that means it has to bring you further in first.

Often, we have a little inkling of pain. A gnawing emptiness, perhaps. And we immediately try to assuage it with distractions like TikTok (check mine out!).

These distractions can keep us from feeling the pain more acutely, but they also keep us from going through to the other side.

So, what now?

Follow your pain out to pleasure

You need to be willing to sit with the pain. To sit alone, in the dark, eyes closed. No distractions. To let the pain speak to you and then lead you through.

To go into the darkness and face yourself. Like Luke Skywalker meeting Darth Vader in that huge banyan tree in Dagobah, only to find out that he himself is Vader.

Like that.

You need to sit with the pain in the silence and darkness.

That's how you see the light, hear the leading, and move out of the pain.

Now, excuse me. I need to go do it.


This post mentions vaccination, so it will probably be shadow-banned and a disclaimer should appear below it if shared on big social media.

Nevertheless, it's not primarily about vaccination, but it's more about maths and media programming.

I will entertain comments about maths and media but not about antiantivax. Talk about numbers, not feelings.

How much do you trust the media?

A week or two ago, I came across an article shrieking that 80% OF NEW INFECTIONS IN MALAYSIA COME FROM THE UNVACCINATED.

It was accompanied by an alarming pie chart that showed an 80/20 split, looking like good ol' Pac-Man taking a big chomp.

My immediate reaction was to think, "Hmm, I wonder what the percentage of unvaccinated Malaysians is... 80%, perhaps?" 🤔

This crucial bit of context was entirely missing from that article.

Anyway, fast forward a week or two to today, and I see that the rate of vaccination now is 34.9% (with 53.4% partially vaccinated):

Which means that about 65.1% as of today remain unvaccinated.

Which means that a couple of weeks ago, it's quite likely that approaching 80% were unvaccinated.

Which means that if 80% of new infections came from the unvaccinated population, who make up 80% of the general population, the rate of infection is about the same for the vaccinated and unvaccinated.

This is where you come in with the "vaccines aren't just meant to prevent infections, they reduce symptoms" argument.

I have never heard vaccines described this way before 2021.

(The WHO has also changed the definition of "herd immunity" on their website from natural immunity due to infection and recovery, to vaccine protection.)

Anyway, ask questions. Always ask questions.

Although asking questions like this could make one a domestic terrorist in the US, if certain lawmakers get their way.

Have you felt something is "off" with the world, lately?

You have never seen your face

Have you realised that you've never seen your face?

Aside from flat mirrors and photos, you've never seen the back of your head with your own two eyes. You've never seen the front of your face with your own two eyes.

This is a sobering thought.

We can only see each other; we can't see ourselves.

We are truly blind to our own blind spots.

That's why we need external feedback.

Feedback is precious.

Feedback is reality.

Like ground penetrating radar, feedback tells us where the buried treasure lies.

Do you have people who are willing to give you feedback?

I'm glad for my tribe, who do.

About conventional farming, poop and two philosophies of human health

I recently read a concept from an organic hydroponic startup that said the concept of organic farming is to fertilise the soil, whereas conventional farming fertilises the plant.

Conventional fertilisers contain the nutrients necessary to make the plant green, lush or fruiting, as the requirements might be.

Organic fertilising seeks to return the soil to its natural state. Which, I believe, is rich in poop or something. I don't know. I need to review the material.


Conventional fertilising requires that the nutrients be fed directly to each batch of plants, and it leaves the soil deprived of nutrients.

Organic fertilising just pumps poop into the soil (don't take my word for it) and then the plants extract what they need, generation after generation.

This struck me as parallel with the idea of human health.

On one hand, the philosophy is to see what lacks in the human body and then pump in the necessary nutrients or drugs as the need may be.

On the other hand, the philosophy is to provide the body with a rich mix of nutrients that it needs, and let the cells take what they need for the various growth and healing requirements.

The problem with the conventional approach is that we only know what we know, and we only know a bit of what we don't know (these are the areas of ongoing research).

We don't know what we don't know, and this is a huge blind spot to the "patch and repair" philosophy.

The more "organic" approach is to study healthy societies and see what they historically consumed. This leads to the "discovery" of superfoods and the like.

Although according to the conventional philosophy (which is maybe just a century old), it doesn't matter what you're eating as long as you get the right medicines and supplements, according to the organic philosophy (thousands of years old), it matters very much.

Are you eating well? What are you eating and why are you eating it?

If you're looking for dramatic change, take ridiculously small steps

Take "ridiculously small steps."

"Ridiculously small steps" seem ridiculous only to the ego.

In reality, each small step puts you further ahead along the journey.

If you take ridiculously small steps faithfully, you'll have the double benefit of making progress while learning to shush the ego.

See, you don't always need to listen to your ego.

You only need to listen to your ego on rare occasion. Most of the time, your heart will lead you more accurately where you need to go.

The rest of the time, your gut will guide you.

You mostly need to listen to your ego when you want - ironically - to figure out what will impress other people's egos.

And those don't impress easily, though they trigger easily and bruise even more easily.

So, put aside your ego that tells you to do something grand and impressive, and listen to your heart and gut.

If you want to do something groundbreaking, may I suggest that you do just the first micro-action.

For example, don't try and do a 120-movement exercise routine.

The routine starts with 10 squats?

Do one squat.

Here's the trick:

It's almost impossible to stop at one squat!

You'll most often end up doing all 120 movements.

And although it's hard to start a routine with 120 movements, it's easy to start with one movement.

And the trick is, it's hard to stop at one!

So, shush the ego, listen to the heart, go with the gut and ... have fun!

What is the meaning of personal development?

I’m not gonna lie. I write these articles inspired by certain carefully researched keywords.

This keyword research is to uncover what areas of interest are undeserved and in need of more input.

And that got me thinking, today. I’ve put in some extensive research to determine what the focus of this blog should be. That’s why you don’t see me blogging here about my love for warm puppies. This blog isn’t about that. Maybe someday later.

What are the keywords of my life?

So I’ve researched the keywords for this blog. Have I researched the keywords for my life? That’s what I was thinking. That’s what occurred to me as I ordered this chamomile tea that sits cooling before me.

Have I researched the keywords for my life? What’s the purpose of my life? What’s the content I should develop for my life?That’s worth the thought.

What are the keywords of my life?

And would anyone search for those keywords?

Or am I a niche player, without much value to the crowd?

What would be the keywords of my life?

I am a master enroller. Does anyone know what that means?

In common parlance, I am a leader of people.

And, by the way, “common parlance” isn’t common parlance. Paradox.

Well, okay. What would the keywords of my life be?

And who’s searching for the keywords of my life?

And what’s the public use of a live lived creating content for keywords that nobody searches for?

I could create niche content that interests nobody but myself and that would have value for myself and nobody else. What use is a life like that?

Which leads me to another thought.

What is the meaning of personal development that doesn’t interest anybody else?

The reason we’re personal development junkies isn’t ultimately for ourselves. The meaning of personal development is in the benefit it brings to other people around the person being being developed.

Reading personal development books without expressing love to others is just mental masturbation.

Attending personal development courses without benefiting others is just a circle jerk.

There’s no meaning to self improvement if it doesn’t improve one’s relationships with other people.

You see what I mean?

So, what are the keywords of your life, and is anyone searching for those keywords?

Is anyone searching for [Ferrari owner]? Who’s searching for [self-made millionaire]?

People are more likely to search for [freelance writer] or a [yoga instructor] or [construction consultant].

But those don’t really reveal who you are, they describe what you do.

Might someone be searching for [loving man] or [world’s best dad]?

(Although, that last keyword search will probably return a selection of mugs for sale.)

You need to know your own keywords

Ultimately, you need to know your own true worth. You need to know your own keywords.

The Matrix cannot tell you who you are.

The masses only want you for what you can offer.

Only you know who you really are and what you can give.

Yet, who you are needs to be of value to people other than yourself, for life to have meaning.

This is paradox.

Who are you? Why are you here? What do you have to offer?

Not just in terms of what can make money, but even more in terms of how much love you can give.

That’s what is the meaning of personal development.

What is the meaning of personal development except to benefit others?

Personal development will help raise your income and net worth, but more importantly is how it raises your value as a human being to other human beings. Your kids. Your spouse. Your extended family and your family of friends, colleagues, customers and clients. Your family of humanity. The sea of strangers or there.

How are you treating strangers? How much are you living them and how are you benefiting them? That’s the proof of the pudding. That’s the proof of whether your personal development is valuable or just self-indulgence.

Self-improvement or self-indulgence? That is the question.

19 reasons why you shouldn’t join a network marketing home based business

There are numerous reasons why you shouldn’t join a network marketing home based business or an MLM.

1. You’re expecting instant riches.

Network marketing infrastructure provides you with leveraged income, but it’s not magic. It takes time to build.

It will build exponentially, and that means in the early part of the curve, it will seem like nothing’s happening.

It takes time and patience, like planting a garden.

2. You’re expecting friends and family to be enough of a market.

Old-school MLMs would tell you to list all your friends and family and then call them to pitch them on your business under the guise of catching up on old times.

This is a great way to Lose Friends and Alienate People.

The truth is, not everyone NEEDS your product or business, and of those who DO need it, not everyone of them WANTS it.

You’re going to have to reach beyond your existing friends and family.

The good thing is, a good mentor will show you how. And as a bonus, you’ll actually find new family and make more friends in this business.

But you cannot compel your existing friends and family to form your network. It has to happen naturally.

3. You plan to “share” and not SELL.

Another lie of network marketing is that you’re not really SELLING, you’re just “sharing.”

Well, you’re sharing TO sell.

Once money is exchanged, IT’S A SALE.

Try and hide this fact and you’ll come across as fake.

And no one wants a fake friend, much less a fake business associate.

4. You plan to “sell” and not SHARE.

On the other hand, network marketing is more about your NETWORK and less about your MARKETING.

If you approach this business with a “features and benefits” model, you’ll be mystified as to why people keep avoiding and rejecting you.

The hard sell may make you a few sales, but it will limit the growth of your network, and the growth of your network is what network marketing is all about.

5. You think MLM will make you a success.

If you’re not already a success on the inside, the external trappings of a glamorous MLM will not magically make you a success.

6. You think network marketing will make you happy.

If you’ve not learned to be a happy person, networking marketing will not suddenly make you happy.

(Actually, it will probably make you more miserable.)

7. You plan on making money ONLY by recruiting.

Unless products or services have changed hands, you’re running a Ponzi scheme (more on this below).

8. You think you know what MLM is.

If you’re not in an MLM yet you “know all about MLMs,” then you have what is known as conceptual knowledge but not experiential knowledge.

It’s like reading up about Paris, versus visiting Paris, versus being a Parisian.

9. You have a problem with pyramids.

Everything in nature self-organises into pyramids.

Shovel a pile of sand into a heap, it’ll form a pyramid.

Same for a pile of bricks.

Same for a group of friends. Same for a fan club, a secret society, a large corporation, a national economy.

If you have an allergy to pyramids, network marketing is not for you.

10. You don’t know the difference between a pyramid and a Ponzi.

A “pyramid scheme” is a Ponzi scheme, where people in the MIDDLE of the pyramid pay money to the people at the TOP of the pyramid for the “privilege” of making money from the people at the BOTTOM of the pyramid. This is done through “gifting schemes” or chain letters or the selling of certificates backed by nothing of actual value.

A pyramid by itself is not a Ponzi.

All distribution models are pyramids, such as the Master Distributor–Regional Distributors–Resellers–Retailers model. Same as the Prime Minister–Cabinet–Parliament–Civil Service model. Same as the CEO–Executive Suite–Management–Labour model. Same as the Pastor–Council–Lay Ministers–Congregation model. Pyramids are part of nature.

11. You are wanting to run a Ponzi.

If you are actually wanting to run a Ponzi, you don’t belong in network marketing, you belong in jail. (Which incidentally is yet another pyramid.)

12. You are allergic to personal development.

Network marketing companies typically will have a programme of self-betterment. This is typical of any successful organisation, actually. In “Good to Great” and “Built to Last,” the authors point out how successful large corporations like Microsoft and GM have a cult-like culture. It’s obvious when you look at companies like Apple, Facebook, Nike, etc.

In a network marketing company, everyone’s a commission-based marketer. You don’t produce, you don’t get paid. It’s way different than a paper-shuffling, pen-pushing job where you can fly under the radar and collect a paycheque.

That’s one reason MLMs are big on personal development.

No person, no network, no marketing. No personal development, no person of significance. That’s why MLMs focus heavily on personal development. Have you seen any successful sales and marketing organisation that DOESN’T focus on personal development?

The good news is, if you succeed in this environment, you know your success is real. Coasting doesn’t work here. 97% of network marketers don’t make a full-time income from network marketing.

This 97% provides an endless supply of detractors of network marketing home based businesses and MLMs.

I don’t blame them, mostly. They were mostly sold an unrealistic picture of easy riches.

Network marketing is simply but not easy.

13. You’ve tried it once and “it doesn’t work.”

97% don’t make a full-time income from network marketing. But it doesn’t mean that people don’t grow in their business. As more people “make it,” even more newbies join up, keeping the 97% ratio, although the absolute number of fulltimers increases.

It’s the Pareto principle at work.

Those lower on the pyramid make less than those higher up. Same as in professional sports, academia, the police, the department of motor vehicles, real estate agencies, law firms; you get the idea.

No matter what the job, few people make it big on their first go. It takes effort and trying again and again.

Especially since most of us spent ten years of schooling on employee skills and zero years on entrepreneur skills.

14. “Going to the office” is essential to you.

Some people crave the routine and predictability of a “respectable job” and they’re willing to put up with the idiosyncrasies of office life.

If “going to the office” is crucial to your sense of self, network marketing is not for you.

15. Being “socially acceptable” is more important than fulfilling your dreams.

When you join an MLM, most people will look at you sideways.

It’s a relatively new model (although decades old by now). It’s on the cusp of becoming a “respectable” business model, but it’s not yet embraced by society as a whole. Maybe in the next generation.

In the meantime, you’ll be considered a bit strange and odd and an outlier at best.

If this bothers you too much, a network marketing home based business isn’t for you.

16. If you want to be a manufacturer.

A network marketing business is a MARKETING business.

Some protest, “But you don’t OWN the products!”

Yes. Walmart doesn’t own or manufacture almost all of the products it sells. They’re not a manufacturing business. They’re a marketing business.

If you want to be a manufacturer, by all means, be a manufacturer.

17. You’re a sheep.

If you’re too easily influenced and susceptible to exploitation, the high-energy environment of an MLM may take you where you do not want to go.

But then, so will any high-pressure company, job, club, church, family or nation.

I recommend doing some serious inner work first of all.

18. You’re a wolf.

If you’re looking to prey on sheep, an MLM is a good place to find them.

However, in a good network, the “sheepdogs” and “shepherds” will identify you and separate you from the flock, so you will have to keep repeating this unethical strategy with decreasing success until you’re old, broke and alone.

19. You’re sociopathic.

Network marketing is all about the NETWORK first, and the network is made of people and relationships.

Thus, long-term success in an MLM requires being an authentic, caring and powerful human being.

People who are sociopathic will not last long or rise high in network marketing.

You’ve got to be real, care about people and care enough to lead them along their personal growth.

Then network marketing home based business is the thing for you.

But wait, there’s more…

I’m sure I could go on with more reasons why you shouldn’t join a network marketing, affiliate marketing or MLM home-based business.

But I think you get the idea by now.

If none of the reasons above apply to you, then MAYBE, just maybe, network marketing, the “new normal marketing,” is for you.

Why network marketing in the 21st century turns me on

Why network marketing?

For me, it's about group success.

To succeed is a good feeling, but to succeed alone is hollow.

As Martin Luther King Jr said, none of us is free until all of us are free.

Similarly, none of us is successful until all of us are successful.

The true nature of humanity is love, and the true nature of love is to give.

That's why solo success is hollow. There's nobody to give to. 

That's why the promise of network marketing appeals to me.

It's like those ants who lock arms and form a raft that floats atop the floodwaters of the Amazon.

The power is in the network 

The power is in the network of people.

The power of change throughout human history has always been in the network of people.

Network marketing is just a business model born in the 1950s that formalises the human network.

In the 21st century, it's been revolutionised by computing power.

Today, the human networks of network marketing are enabled and tracked by computer networks.

This has created another great increase in growth and velocity.

Network marketing is the fastest growing sector of business.

The power is automated 

Today, network marketing is run on marketing funnels.

  1. You subscribe to a marketing funnel with your email or a social media platform.
  2. You get regular messaging about the network marketing product and company.
  3. You make an informed decision.
  4. If you get on board, you enrol others through the same marketing funnel, keyed to you.

This is the ease and power of systems.

I love systems

I love systems.


I see them everywhere in nature.

Outside my apartment balcony is Kuala Lumpur's main waterway, the Klang River.

It has never ceased to flow in the 20 years I've lived here nor in the 14 years before I moved in, when this apartment was built. Nor in the hundreds of years before that, when this city was founded.

Outside my window, the sun rises and sets every day.

In my own body and yours, systems of respiration, circulation, growth and reproduction are at work from conception to death.

If network marketing is the formalisation of natural human networks, then marketing funnels are the formalisation of natural systems.

And I'm not gonna lie, that really geeks me out.

If you're an 80s kid like me, you'll remember Hannibal, the wily leader of The A Team.

At the end of every episode, he would utter his catchphrase:

I love it when a plan comes together.

(If you're an 80s kid like me, you'll also remember the time when TV shows HAD catchphrases.)

(Watchu talkin' about, Willis?)

(Don't be ridiculoss.)

Ah, the cringey nostalgia.

Where was I?


The systems.

The marketing funnels.

Network marketing formalises natural human networks.

Marketing funnels formalise natural systems.

One more thing.

The sponsorship system formalises the natural transference of wisdom.

The power is leveraged by duplication 

Before we had factory style classroom education, people learned by apprenticeship.

It worked like this:

  1. I do, you watch.
  2. I do, you do.
  3. You do, I watch.
  4. You do, someone new watches.

And on it goes.

The upline-downline structure of network marketing formalises this natural way of learning.

The success in network marketing comes primarily from customers using the products, but it is leveraged to the stereotypical successful marketer "cars and houses" lifestyle by the leverage of downline distributors duplicating upline distributors.

The power is in duplication.

Duplication plus automation 

With online marketing funnels, duplication has entered a new revolutionary phase.

A proven marketer with a few DECADES of experience gives a highly effective presentation and a highly effective email series of communications.

Many sales and enrolments take place.

A new marketer with a few WEEKS of experience can duplicate that marketer's effectiveness by sharing one link to people that he or she has built a relationship with.

Yet many sales and enrolments also take place.

This is the power of duplication.

This is the "I do, you watch" phase. This is where success starts.

  • Network marketing formalises natural human networks.
  • Marketing funnels formalise natural systems.
  • Sponsorship formalises natural transfer of wisdom.

Use this path of success for yourself.

The flashiness of the cars and houses you ultimately buy is entirely up to you. (To me, it's more about creating a Legacy.)

Talk to me if you agree. I love getting messages.

Not another network marketing blog

I was thinking about Write or Die (a great website that gamifies writing to break through writer’s block) and I was thinking about blogging.

What would it be like to just write a blog post with Write or Die every day and post it up on a blog? It sounds like a simple proposition. Would it work? And who would read this blog anyway?

Well, people who are thinking about network marketing, for a start. This blog could be about network marketing.

Which of course has a bad rap among many people. And with reason.

Many network marketers aren’t doing the industry a service.

The dreaded MLM phone call

You’ve probably been on the receiving end of “the call.”

An old friend calls you up after a long time of silence “just to chat” and soon he’s asking you to join his MLM.

Heck, you might even have been on the giving end of that phone call.

Either way, it’s not a pleasant experience.

There’s a right way and a wrong way to do network marketing

Recently, I’ve come into contact with mentors who teach a different way, who teach that you really shouldn’t make a list of all your friends and family and tick them off the list as you go down the line making “the call” to each of them.

Maybe this blog could be about how to do network marketing right. Maybe this blog could be about what network marketing really is and how it should be done.

Perhaps, to bring more credibility to the industry. Perhaps to connect with those who believe that there’s a better way to do network marketing, than to hassle your friends and family.

Should I talk all about how to do MLM right, right now?

No, I obviously couldn’t talk all about it right now, even if I wanted to. It’s beyond the scope of one blog post.

But maybe I could outline what I’ve learned from my mentors.

What network marketing is and isn’t

First off all, network marketing isn’t a “features and benefits” sales model. It’s a relational model.


It’s built on the adage that people don’t care how much you know until they know how much you care.

So, network marketing is first and foremost about caring about people.

Don’t try and sell them stuff.

Get to know them instead.

And as you get to know them, you might find that they want what you have to offer. Or not.

And if they want what you have to offer, then maybe they’ll buy it from you.

But that’s a lot of maybes.

People are people, not sales targets

You need to respect people and not treat them like marks for your sales pitch. People are people, not prospects, not targets, and definitely not suckers.

You need first to get to know people, their needs and their wants and their pain points.

And only if, if, IF they need and want what you have to offer, do you introduce it to them and invite them to check it out.

And if they check it out and do not decide to buy, then it should not change your attitude towards the relationship. That’s a real test of sincerity.

And if they check it out and decide to buy, then it’s been a mutual benefit.

And that in a nutshell is network marketing.

What comes to your mind when you hear “network marketing”?